"La Pinuccia" is an educational adventure video game that takes children and families to discover the territory through treasure hunts, quizzes and interactive activities. Pinuccia, a curly-haired explorer bee, guides young users on a learning journey that combines culture, traditions and environmental and social sustainability.
The video game represents an innovative educational tool that transforms learning into an engaging experience, connecting the digital world with the direct discovery of the local territory. It is the first Italian transmedia educational ecosystem that resolves the disconnection of new generations from territorial heritage.
The project is developed in scientific partnership with the Gaming Lab of Link Campus University of Rome, with scientific supervisors Prof. Brunella Botte and Prof. Giada Marinensi.
La Pinuccia integrates mobile app, bilingual educational stories, biodiversity insights, territorial workshops and digital booking. Some features are available ONLY on-site to encourage real visits.
In May 2025, a form was launched to collect votes for choosing the preferred Pinuccia among three proposals, as part of user engagement. 153 people participated, including several school classes that voted collectively.
33%
"Attentive and curious look"
51%
"Because she's smiling" - "Reminds more of a little girl"
16%
"More bee and less anthropomorphized"Started contacts with the Municipality of Trevignano Romano, site of the first stage of the educational video game for beta testing. Developer team creation.
Launch of the form to collect votes. 153 participants chose Pinuccia 2 as winner with 51% of votes.
App development started. Website www.lapinuccia.it launched with periodic quizzes. In July the first stage was revealed: Trevignano Romano.
App beta test launch on App Store and Google Play. 6 educational quizzes on Trevignano Romano completed.
Release of the first bilingual story "Pinuccia and the ancient promise of the lake" (ISBN 9791224300908), written and illustrated by Nadia Cipullo.
Development of the official "La Pinuccia" logo and start of European trademark (EUIPO) registration for: apps and video games; educational stories and books; toys and educational games; children's clothing. The trademark will be owned by Nadia Cipullo and licensed to T-our Experience.
Developed in December 2025 for European EUIPO trademark registration
📱 Apps and Video Games
📚 Educational Stories and Books
🧸 Toys and Educational Games
👕 Children's Clothing
Written and illustrated by Nadia Cipullo
ISBN 9791224300908
The book is presented at Sunday events on the lakefront of Trevignano. It is being promoted at primary schools and libraries in Lazio for PON projects. Currently under evaluation by Hoepli's editorial board for large-scale distribution in 2026. In 2026 it will also be produced with AAC software for children with complex communication needs.
Nadia Cipullo
Project ManagerAngela Bizzarro
Ref. contenuti digitali geolocalizzatiBrunella Botte
Ref. ScientificaGiada Marinensi
Ref. ScientificaAndrea Leganza
SviluppatoreMartina Polidori
GraficaPaolo Romano
Resp. promozione territoriale
